Saturday, 27 February 2010

Thinking about starting a home based business?



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Friday, 26 February 2010

Calling Advanced Marketers!




Advanced Marketers: If you have the experience to generate sales directly, you may wish to promote individual SFI products and programs. SFI cost nothing to join and there is alot of money to be made for people with the knowledge and experience to make it.

If you are looking to build a long term residual income SFI is the perfect way to go about it.


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Wednesday, 24 February 2010

The False Promise of MLM

The exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.

The MLM exponential growth chart makes sense mathematically but is flawed. Unfortunately the ordinary person can't see the flaw, so buy into it, and you get your 95% of people who do MLM and can't make it work. We all know the story.

The logic is the same as "Zeno's arrow", based on an ancient greek philosopher and mathematician who preceeds Archimedes and Pythagoras. Or in the famous “missing pound” logic problem.

Analogy: A hen lays six eggs. If the chicks grow up to be hens they also lay eggs and the hen becomes a “grandmother”. There is no guarantee that all 6 chicks will lay 6 eggs, etc. Also there's nothing to stop the hen laying another batch of eggs, maybe six, maybe 5 or 8. It's not set or guaranteed.

Also there is no guarantee that the eggs will hatch into chicks – “don’t count your chickens before they hatch” after all. In this sense, an egg is a prospect, a chick is an affiliate who has signed up. Whether that chick now grows into a hen and lays their own eggs is the next issue. And a lot of that is down to how you – the mentor – or “Mother Hen” – help them develop in their early days, months, even years.

So it is with network marketing, MLM, EMM - whatever you want to call it.

Wednesday, 17 February 2010

Worried about the Economy?



Worried about the Economy??

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Hens Lay Eggs

“HLE” is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in our Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.

The MLM exponential growth chart makes sense mathematically but is flawed. Unfortunately the ordinary person can't see the flaw, so buy into it, and you get your 95% of people who do MLM and can't make it work. We all know the story. The logic is the same as "Zeno's arrow", based on an ancient greek philosopher and mathematician who preceeds Archimedes and Pythagoras. Or in the famous “missing pound” logic problem. More on these later. But here is the HLE analogy explained: A hen lays six eggs. If the chicks grow up to be hens they also lay eggs and the hen becomes a “grandmother”. There is no guarantee that all 6 chicks will lay 6 eggs, etc. Also there's nothing to stop the hen laying another batch of eggs, maybe six, maybe 5 or 8. It's not set or guaranteed. Also there is no guarantee that the eggs will hatch into chicks – “don’t count your chickens before they hatch” after all.

In this sense, an egg is a prospect, a chick is an affiliate who has signed up. Whether that chick now grows into a hen and lays their own eggs is the next issue. And a lot of that is down to how you – the mentor – or “Mother Hen” – help them develop in their early days, months, even years. So it is with network marketing, MLM, EMM - whatever you want to call it - we call it "HLE". As Shakespeare said "a rose by any other name will still give you hay fever", or to quote Bruce Lee "it's just a name don't fuss over it" The same goes for EMM - Exact Method Marketing - the McDonalds formula example (more on that later).

So what I now do is lead with FREE affiliate programs, the best of which is the
It spreads like a virus – person to person – which is how network marketing is supposed to work. No spam, no sticking people on autoresponders – no junk mail.Real people, real products, real opportunities, real results.


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This time last year I was told that my blood pressure was too high. It was then recommend that I take medication to correct it. To add to the horror of this experience, I was told that within 3-5 years it was pretty much guaranteed that I would develop diabetes. Unless I took dramatic steps to improve my health. Since that time, I have done just that. I started a diet and exercise program and it's paid off. I have since lost over 50 pounds much of it fat and am on the path to losing a full 100 pounds. Just in time for a fall wedding that I look forward to attending. Although, I did most of the work. I had a little bit of help from a product that I had been selling to others for the longest time. That of course being Advanced Liquid Nutrition. Combined with diet and exercise Advanced Liquid Nutrition gives me the boost that I need to keep going and get the most out of my activities and it will do the same for you.


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Saturation? No such thing!

The discussion over whether affiliate programs can get saturated pops up from time to time at forums.

Those of us who do well at this business say there is no such thing - saturation is just a myth.

The people who believe in "saturation" are believing in a myth - something that doesn't exist - and they are usually talking about a program that they are not in - and really know nothing about. Guesswork and speculation.

It's called "perceptual stereotyping" - they decide this "saturation" thing is true and THEN go looking for ways to "prove" it so they can believe in it. The reason for the "saturation" myth is something I explained at another forum thread - people expect "the program" or "the company" to recruit and sell for them and blame the fact that there are a lot of other people in that company or the fact that the company has been around a while as the reason they fail. They don't want to take responsibility for either their successes or their failures.

I see this with SFI all the time:"SFI is saturated""It has 9 million affiliates so you will never recruit anyone or get any customers" Well this is complete nonsense!

Build your own list, find your own customers. It doesn't matter if there are other people in that company selling those products or even in another company selling a different brand of the same products. Find people who aren't already in a Home Business looking for one and find people who aren't already buying those products who are looking to buy.

One guy at a forum asked me about selling "SFI products", specifically the wellness products. Despite having a President's Club member as his mentor he claimed he couldn't sell "SFI products".This was a guy who as already selling wellness products to a customer base.

My advice was simple - sell the "Veriuni" products, as you would in any form of network marketing. Forget the "SFI" bit and all the other "SFI ads" you see.Find your own customers and sell them the products. Do your own advertising and marketing.

No - there is NO SUCH THING as saturation in an affiliate program - it's just an excuse the famous "95%" give for their failures.