Wednesday, 11 November 2009

Building huge lists indirectly

Everyone says “The money is in the list.” and for seasoned marketers this is always the case. Most people build huge list directly by giving away products. Things such as e-books or other inexpensive items that customers can receive simply for giving out their names and e-mail addresses. However, there is another way to build a list by taking more of an indirect approach. Offer your prospects a service as opposed to a product. For example, I have personally built a rather large list by using Linkscout. and my forum Simply Advertising. People opt in to both services looking to advertising their own products-services and business opportunity and its an easy, legal and ethical way to obtain someone’s name and e-mail address. I have built lists of several hundreds and thousands this way, but yet others don’t really take advantage of the indirect method of list building.

Since there seems to be a shortage of quality places to advertise online these days there can never really be any sort of saturation when it comes to free classified sites and/or free advertising forums. As I have said these are great ways to build responsive lists.

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